There is no doubt that content is king as most online marketers will agree. But a great content without promotion and distribution to a targeted audience, in most cases, never become successful.
In this article, we are going to specify 5 Search Engine Optimization Mistakes you should avoid after you had written your great content.
Here are the 5 SEO Mistakes you should avoid:
1. Believing your wonderful content will rank with no SEO effort on our own part.
Content Marketing is awesome only when it’s in tandem with SEO.
However, some business owners think that creating exceptional content is a substitution for search engine optimization. This is, absolutely, not so.
There’ls no doubt that there will always be samples of awesome content that rank without any deliberate optimization of the search engines. That could only be an exception but not really the rule.
On-page search engine optimization continues to be critical for getting your contents rank; and additionally, it tends to improve user experience, which make it a totally intelligent thing to do.
2. Believing your great content will get backlinks from other websites with no formal link building.
Again, it’s always possible for your good content to get backlinks with no added effort on your own part.
However, more often this strategy (or lack of a strategy) will result in ninety percent of your content sitting stagnant on your website.
In accordance with the 2016 State of Link Building Survey, the most well-known link building strategies among linkbuilding experts comprised content promotion.
These are : guest blogging, creating content that’s likely to bring backlinks, digital PR and getting local citations.
3. Guest posting without first verifying the website(s)
Guest posting is an incredibly popular means to create gain exposure, build backlinks and add more leads.
However, posting on spammy website can seriously affect the ranking of your website or even jeopardize your reputation.
Before contacting a host website (or reacting to a guest blogging request), be certain to do your due diligence on the webpage.
Ask yourself : Does this website’ readers match up with my own target audience? Do they usually publish unique, high quality content?
Do they look trustworthy given their Domain Authority, their link building profile and online reviews and ratings?
4. Deliberately refusing to promote your content.
Promotion and distribution are essential to giving your content that first burst of focus and engagement. Without it, your content is probably going to sit unread, attracting few links or few shares.
In relation to research from BuzzSumo and Moz, 50% of all online content researched had 2 or less Facebook involvement and 75% had no external backlinks.
I believed this was mainly due to wanting of deliberate distribution of content.
Have a solid plan for how you’ll promote and distribute each piece of your content, whether via your social network, through your electronic mailing list, through paid ad, or a mixture of all three.
5. Spammy links.
Of course, companies still participate in this practice in 2017. Generally, it’s not straight out purchasing links from link farms; most website owners know enough to prevent this spammy, 2008 SEO Strategy.
Nowadays, Search engine like Google attach more importance to lengthy words that really make meaning to its readers. It isn’t overly tough to comprehend Search Engine Optimization, at least to a fundamental level.